About SXSW

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.


 

An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

South By Southwest dedicates itself to helping creative people achieve their goals.

To keep up with all things South By®, check out the SXSW News feed for the latest announcements and follow us on Facebook, Twitter, Instagram, TikTok, and LinkedIn.

Subscribe to important SXSW Event Updates and Community Newsletters based on your interests to stay in the SX know all season long.

Explore more information on registration and how to book your hotel for the next installment of SXSW in Austin, TX.

See you in March!

Join us at SXSW 2026 from March 12-18 in Austin, TX. Registration is open!

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SXSW 2025 - Photo by Tico Mendoza

SXSW Rewind

Watch exclusive coverage from SXSW 2025, including Conference sessions, Music Festival performances, and SXSW Studio interviews.

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Keynote Issa Rae – SXSW 2025 – Photo by Will Blake

Photo Galleries

Feast your eyes on past SXSW moments across Conference, Film & TV, Music, Comedy, and more events.

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Chiaki Mayumura – SXSW 2024 – Photo by Keira Lindgren

Chiaki Mayumura – SXSW 2024 – Photo by Keira Lindgren

Iconic Moments

Journey through SXSW history and experience culture-defining Conference sessions from the SX archives.

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SXSW Keynote President Barack Obama onstage - SXSW 2016. Photo by Neilson Barnard/Getty Images for SXSW

SXSW Keynote President Barack Obama onstage - SXSW 2016. Photo by Neilson Barnard/Getty Images for SXSW

SXSW Merch

Shop exclusive SXSW collections including tees, hoodies, posters, and more.

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SXSW Merch 2024 - Photo by Katrina Barber

SXSW Merch 2024 - Photo by Katrina Barber

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